ASO

Rank without demand is decoration.

Daily ranks on both stores, a demand signal from Apple's own search suggestions, a difficulty read from who actually holds the top ten — and, once a month, a proposal for what to change.

The scoreboard

Rank, demand, difficulty and rivals, in one row

Every tracked keyword shows where you rank, how much demand there is behind it, how hard the top ten looks, who is above you and whether the keyword even appears in your listing. A rank you cannot act on is trivia; the point of the row is that everything you need to decide is in it.

Daily rank checks on both stores
Demand inferred from Apple's own search suggestions — Google publishes no equivalent, and we say so
Difficulty read from the apps actually holding the top ten, not a guess
Trend lines only where there are real ranked points to draw

The AppSubmit ASO scoreboard: tracked keywords with demand, rank, trend, difficulty, competitor positions and whether each keyword appears in the listing. — Everything needed to decide, in one row

Keyword Lab

The keywords you would never think to type

The Lab brainstorms across five angles — synonyms, problems, audiences, moments, adjacent categories — then scores every candidate against the live market and sorts it onto a map: gold, long game, easy but empty, skip. You are not staring at a blank keyword field trying to be clever.

The Keyword Lab: AI-brainstormed keyword candidates scored against live demand and difficulty, sorted onto a gold, long-game and skip map. — Every candidate sorted into worth chasing, or worth ignoring

Autopilot

One proposal a month, for both stores

Once a month Autopilot reads your ranks, your listing coverage, your competitors and your reviews, and proposes what to change — with the reasoning attached. Approving it does not push anything to a store: it applies the keywords and creates a listing draft for you to review. The loop runs whether or not you remember to run it.

Works for the App Store and for Google Play
A weekly digest of rank movers, coverage gaps and unanswered reviews
Competitors snapshotted weekly, with what changed and what it signals

An ASO Autopilot proposal in AppSubmit, with the keywords to apply and the reasoning behind each change, waiting for approval. — Proposed, with reasoning — approving creates a draft, not a push

Questions

Where does the demand score come from?

Apple's own search suggestion data, which is a signal of what people actually type. It is a signal, not a download estimate — we do not publish invented volumes.

Is there demand data for Google Play?

No. Google exposes no equivalent, so the demand and difficulty columns are Apple-only. Ranks, listings, screenshots and reviews all work on both.

Can you tell me which keyword drove an install?

No, and neither can anyone else honestly. Apple exposes no per-keyword search terms, so any keyword-level attribution is inference — and where we show it, it is labelled as inference rather than measurement.

Listings & localisation

Titles, subtitles, keywords and descriptions — written, linted, and localised into eleven languages.

Reviews & monitoring

Both stores in one inbox with drafted replies, plus competitor watch and a weekly digest.

See it on your own app

Connect a store and your listings, screenshots, releases and reviews are imported before you do anything. Nothing reaches a store without your approval.

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