App Store Connect

App Store Connect is Apple's web console at appstoreconnect.apple.com where you create app records, write metadata, manage builds and versions, run TestFlight, and submit to App Review.

What lives there, roughly in the order you meet it:

• Apps, one record per app, keyed to a bundle ID.
• Version records, holding the description, keywords, screenshots, What's New and the build you attach.
• TestFlight, with tester groups, builds and beta feedback.
• Users and Access, for team members and roles, and the Integrations area where App Store Connect API keys are created.
• Business, where the Paid Apps agreement, tax forms and banking details sit. A paid app ships nowhere until that agreement is active.
• App Analytics, Sales and Trends and Ratings and Reviews.

What does not live there is the part that catches people out. Certificates, identifiers, provisioning profiles and capabilities are on developer.apple.com, a separate site with a separate navigation. You register a bundle ID there, then pick it from a dropdown here.

Access is role based, and only some roles can submit. Account Holder and Admin can do everything; App Manager covers builds, metadata and submission; Developer cannot submit.

Almost every screen has an API equivalent, which is how tooling skips the click path entirely.

See also: App Store Connect API key, App Store version, build.