Google Play — Restricted content and impersonation
Either the content itself is not allowed in the form you shipped it, or the app appears to be from someone else.
What the rejection usually says
Your app contains content that is not permitted on Google Play.
Your app impersonates another app, developer or organisation.
Wording varies between reviewers; the substance does not.
Why it gets triggered
- Adult, gambling, violent or regulated content without the required declarations and gating.
- Branding, icon or developer name resembling an established one.
- User content that can display restricted material without controls.
- Claims of official status you do not have.
How to fix it
1.Declare and gate regulated content
Complete the content rating questionnaire honestly and add the age gating the category requires.
2.Differentiate your identity
Icon, title and developer name must not suggest affiliation with a brand you do not represent.
3.Control user content
Reporting, blocking and moderation, as for Apple's equivalent requirement.
A reply you can adapt
Short, specific, and stating what changed — reviewers read hundreds of these.
Thank you for the review. We have updated the icon and title so there is no resemblance to the brand cited, completed the content rating questionnaire accurately, and added reporting and moderation for user-submitted content.
AppSubmit does this for your app, specifically
Paste the rejection and the decoder reads it against your actual listing, build and release history — then writes the fix plan and drafts the reply. It also watches your submissions, so the next rejection reaches you as a notification rather than a surprise.
Decode a rejection free